Buying a diamond is a big commitment that requires a lot of planning and research. To give you a helping hand, here are some tips to buying a diamond online…

Ask See a Picture.

Ask See a Picture of the Actual Diamond. You’d be surprised how often people buy diamonds online without seeing a picture of what exactly they’re buying. This is very common with wholesale sites that sell a lot of lower-quality diamonds. To save time, they only photograph a few diamonds, so instead of seeing your exact diamond, you’ll see something that is similar. As buying a diamond is a large investment, you should always ask the online seller to provide an image of your exact diamond so you can make an informed decision.

Reputable websites like Diamonds of Choice  - http://www.diamondsofchoice.com/ - will let you see images of the actual diamond before you purchase.

What are the 4C's

The 4Cs are Cut, Clarity, Carat, and Colour. These factors are used to grade the value of the diamond, so it’s important to get clued up on how they influence the price. Other factors to consider at the polish, symmetry, and fluorescence. These will all impact the price of a diamond, so many sure you read up and establish what you want before making a decision. Some people are willing to compromise on the cut to get the right colour, whereas others will be more focused on the clarity.

Buying a diamond is a very personal decision, as all diamonds are so unique, so it’s important to take the time to find the right one for you. A good online diamond retailer will offer a search function to allow you to narrow down your choice.

Is it Certified?

Never buy a diamond that isn’t certified, as this is the only way you can be sure that you are buying a genuine diamond. The most popular certifications are GIA, AGS, and EGL, and the seller should volunteer this information freely when asked. If you’re having difficulty getting the certification, you might want to consider a different diamond dealer.

The certification also confirms the size, flaws, and inclusions, so it’s a good way to make sure you know what you’re getting. Only Buy from Trustworthy Sellers If a website is selling diamonds at prices too good to be true, this is probably a warning sign.

Look for a trustworthy seller that has a good online footprint and multiple online reviews. If their website says they are members of any societies such as the Responsible Jewellery Council, check the RJC website and make sure they’re listed. If the website you are considering buying from doesn’t have a returns policy, then you should think twice before ordering from them.

Read all of the small print so you know your rights before handing over any money. Most retailers offer a 14 day returns policy, which is plenty of time to review your purchase and decide if it’s what you want..

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