Connecting Fashion Around The World
Fashion is an expressive medium, which makes it personal and interpretive. This is why having a business in the fashion industry is unlike any other business. The following are three ways businesses in the fashion industry can better cater to their clients.
One of the most important things to remember as a fashion business is that your brand will help establish the business. It is imperative that your clients develop a relationship with your brand. You need to develop product lines or styles that match your particular brand. In essence, let your brand become a cheerleader for your company, which should help clients form a bond with your company. One little fact to keep in mind when thinking about your brand is that nearly 75 percent of the global customer base make purchases based on specific brands.
You are in the fashion industry, meaning that you are catering to taste. This means catering to your clients is all about offering choices. Yes, you do have to make sure each style connects with your brand, but you do need to offer variety. For example, if you own a nail salon and want to cater to your clients better, you will need to offer different colors and designs. You can do this by partnering or contracting with a supplier, such as Gel-Nails, that is well-known for offering a wide variety. Basically, you want to make sure that your customers—whatever their tastes and preferences are—will be fully satisfied by what you have to offer. This is true whether or not we’re talking about nail salons, clothing stores and other such businesses.
Okay, you know that there are many companies out there offering similar products or services to your customer base. Taking a bite out of that customer base requires a lot of work, such as branding and offering different styles, which was just mentioned. Now, one last ingredient to add to the way you approach clients is to give advice. Clients know that they can get similar products or services, so what they are looking for is specialized advice or help. If you own a fashion boutique and want to cater to your customers, you can create a special service where you style your customers based on their specific look. This service will set you apart and help you build a relationship with your clients.
Ultimately, what you should keep in mind is that catering to your fashion-loving clients is a lot like catering to yourself, so try to put yourself in your client's shoes. Hopefully, these tips push your fashion-centered company toward your most ambitious goals.